ever wonder HOW you just spent so much at xxxxx?!
wasn’t it just two lipsticks and a highlighter? how did it come to $225?! i used to wonder the same thing.
luckily, i’ve spent the better part of a the last 7+ years taking a deep-dive into the beauty industry and my friends…
it’s not pretty.
the first thing i learned? higher prices do NOT mean better quality or more effective ingredients.
we produce our Frilliance products in the same high-end lab as several other luxury makeup and skincare brands — and yet, our prices are a fraction of theirs.
why? a little thing i’ve come to call “marketing magic upcharges.”
after the cost of sourcing ingredients, manufacturing the product, and distributing to stores or through online retailers, most brands spend an astronomical amount of money on marketing.
models and productions through ad campaigns, influencer contracts for people to “authentically” tell you they love a product, fancy packaging, or “limited edition” drops — they’re all part of the game.
the product may be perfectly fine — heck, even good! — but in the end, you’re paying for all the noise around the product rather than the quality of the ingredients.