Find us at Walmart & CVS | Free shipping on US w/$25+

what are you actually paying for?!


ever wonder HOW you just spent so much at xxxxx?!

wasn’t it just two lipsticks and a highlighter? how did it come to $225?! i used to wonder the same thing.

luckily, i’ve spent the better part of a the last 7+ years taking a deep-dive into the beauty industry and my friends…

it’s not pretty.

the first thing i learned? higher prices do NOT mean better quality or more effective ingredients.

 we produce our Frilliance products in the same high-end lab as several other luxury makeup and skincare brands — and yet, our prices are a fraction of theirs.

why? a little thing i’ve come to call “marketing magic upcharges.”

after the cost of sourcing ingredients, manufacturing the product, and distributing to stores or through online retailers, most brands spend an astronomical amount of money on marketing.

models and productions through ad campaigns, influencer contracts for people to “authentically” tell you they love a product, fancy packaging, or “limited edition” drops — they’re all part of the game.

the product may be perfectly fine — heck, even good! — but in the end, you’re paying for all the noise around the product rather than the quality of the ingredients.

having spent years finding the best dupes on the market and trying the high-priced stuff (all in the name of research, i swear 🙃).

when it came to my own brand, i was determined to design high-quality skincare and makeup without the marketing magic upcharge.

yes, everything costs money to make — but we also make it our priority to zero in on what matters.

if we make products that work as well as the high-priced guys and ones that you can afford to buy — that’s worth it to me!!

we want to make something that you want to, and can, buy over and over again because you trust in our product and in us.

and hopefully, we can start a new era of customer transparency in the beauty industry. you deserve it!!!



p.s. i am dedicated to keeping high-quality, clean skincare makeup affordable & accessible. you can buy Frillliance at select Walmart, CVS stores (see our store locator), & on Amazon Prime.

Why not make your skincare makeup routine easy — and effective?

Frilliance is clean, effective skincare makeup that is time-tested by me — a real teen with sensitive, acne-prone skin.

at Frilliance, we are incredibly proud to be:

  • non-comedogenic (won’t clog pores)
  • cruelty-free (we love animals!)
  • hypoallergenic & dermatologist-tested (sensitive-skin friendly)
  • paraben-free, phthalates-free, SLS-free, mineral oil-free, petroleum-free, fragrance-free, formaldehyde-free
  • skincare designed and developed by a real teen (that’s me)
  • ingredient transparent--every single ingredient we use in our products is listed and explained here.

You can find Frilliance at:

Walmart and CVS stores throughout the country for instant purchase and pickup!

Find a Store Prime for fast, reliable & easy at home delivery.

Shop Amazon

Keep shopping for everything Frilliance right here :)

Shop Now